ProArtsDesign

Rabbits & Ducks...

Gerard Hadders — 2016-08-12T14:21:22Z

To see essay on Yumpu click:

https://www.yumpu.com/xx/document/view/55834876/rabbit-amp-duck-what-makes-them-tick

Identities: Rotterdam 2001, cultural capital of Europe

Gerard Hadders — 2015-10-12T13:47:57Z

Toe view on Yumpu click: https://www.yumpu.com/en/document/v...

This book describes the competition that lead to the creation of the graphic identity of Rotterdam 2001, cultural capital of Europe. A challenging brief formulated by Hein van Haaren (dec. 2014) and Gerard Hadders put five competing design agencies -Atelier de Creation Graphique (Paris), TCHM (Rotterdam), Mevis + Van Deursen (Amsterdam), Profroma (Rotterdam) and Qwer (Köln) – on the path of developing a hybrid graphic identity; a system of signs and typography. This to cover the demand for a multiple applicable ‘toolkit' as a basis for communicating the multiethnic en cultural character of the city of Rotterdam; ‘Rotterdam is many Cities'.

Written by Toon Lauwen and Hugues C. Boekraad, and designed by the competitions winning agency Mevis and van Deursen it is a celebration of creative thinking within the development of graphic identities and still stands as an example of ‘out of the box' thinking.

Piet Zwart's Black Limo Days Are Over…

Gerard Hadders — 2015-01-22T15:22:53Z

To view presntation on Yumpu click:
https://www.yumpu.com/en/document/view/35573002/piet-zwarts-black-limo-days-are-over

Localize, question, open up and design. Lecture for AIGA Future History 3 Conference Chicago 2009. Meghan Ferrill, Gerard Hadders, Ewan Lentjes. With student wordk from the Post St. Joost, Breda, Netherlands and UIC, Chicago, USA.
Lecture on the acquisition of new positions by contemporary designers and design education.

sgOriëntatie

Gerard Hadders — 2014-12-10T17:24:25Z

To read lecture on Yumpu click:
https://www.yumpu.com/nl/document/view/31906758/sgorientatie-ewan-lentjes-gerard-hadders-een-lezing

Oriëntatie

We kennen allemaal de oriëntatiemiddelen van deze tijd: mobiele telefoon en GPS (global positioning system). Twee dingen vallen daarbij op.
Een van de eerste vragen van mobiele bellers is steevast: Waar ben je?
Dat is dus blijkbaar essentieel om te weten in deze tijd. Voorheen waren we eerder erin geïnteresseerd of iemand er überhaupt was – en vooral of hij het goed maakte, getuige de hoffelijkheidscode: ‘hoe maakt u het'; of alledaagser: ‘hoe gaat het'. Er bestond daarbij geen enkele twijfel over de plaats waar iemand was – je belde overwegend van en naar vaste locaties.
Mobiliteit is daarentegen een kenmerk bij uitstek van deze tijd. Het kan zo zijn dat je iemand belt, die net even een tripje maakt in een ander werelddeel. ‘Hou het kort, ik zit nl. in China en het wordt anders veel te duur', krijg je dan te horen. Maar ook dit euvel zal in de concurrentieslag van telecomgiganten binnen no time van de wereld zijn.
Daarmee raken we aan het tweede aspect dat de huidige oriëntatiemiddelen aankleeft: de veranderde relatie tot de aarde. Om te weten waar we zijn, maken we gebruik van systemen die niet meer situatiegebonden zijn. Het satellietsysteem dat aan de basis ligt van GPS betreft een netwerk van zo'n 30 satellieten die in vaste banen permanent de wereldbol omronden. Voor onze oriëntatie kijken we daarmee niet meer naar de grond, maar richten ons tot de ruimte.

New Towns and the Human Species

Gerard Hadders — 2014-11-21T16:56:24Z

To view essay on Yumpu click:
https://www.yumpu.com/en/document/view/30737666/new-towns-and-the-human-species-visual-start-document-for-the-inti-website

The concept of Newtowns is usually presented within an architectural visual framework aka 'inhuman' whereas Newtowns are intrinsic developments for the Human Species and maybe some cats and dogs. This essay surveys the image of our species as connected to planning.

The International New Town Institute (INTI) is a non-profit scientific knowledge institute based in the center of the New Town Almere, close to Amsterdam (the Netherlands). INTI is dedicated to improving the quality of global urban development, with a focus on New Towns. INTI is independent and not necessarily an advocate or promotor of New Town planning.

We believe that in order to improve the quality and sustainability of future New Towns, we can learn from existing New Towns today. Why? New Towns have many similarities: they were designed from scratch according to planning doctrines of one specific period, they have experienced relatively fast urban growth, they demonstrate specific demographic patterns and they contain a homogeneous housing stock. The result of all this is that many New Towns struggle with the same problems: a uniform demography, a lack of educational, cultural or other facilities and too little diversity in the housing stock. Because of their young age, New Towns also face a lack of history and identity and usually suffer from image problems. Because many New Town developments are quite similar, also their challenges are often quite predictable.

Ornament & Rhetoric # 0.1 | The MEMORY ISSUE

Gerard Hadders — 2014-11-08T18:01:02Z

To view publication on Yumpu click:
https://www.yumpu.com/en/document/view/29339006/ornament-rhetoric-01-the-memory-issue

In 2003 the lectureship Visual Rhetoric of Avans Masters was founded. Hugues Boekraad was appointed lector and subdivided the lectureship into 4 sections: ‘Rhetoric and Typography'; ‘Self Representation of Graphic Design'; ‘Rhetoric within Graphic Design Education' and ‘Ornament and Rhetoric'. The section ‘Ornament and Rhetoric' is developed in collaboration with the graphic design dept. of the Post-St.Joost.
The working method within ‘Ornament and Rhetoric' can best be described as ‘research by design'. Research, ideas and propositions are being brought forward through the making of images. This process is in full swing at this moment and the cahier you hold in your hands is a first attempt to show these ideas and propositions and the research that goes along with it.
The cahier is devided in two sections. The first will present a gloss of problems and proposition. The second section presents the new working method that we are developing within the design dept. and that will form the basis for the extended curriculum that will be presented in 2005 in the publication ‘CopyProof 2'.
The section ‘Ornament and Rhetoric' - as you will see – sets out to redefine the definitions that form the name and bring it into the realm of contemporary graphic design. Since we have by no means scientific pretenses our propositions should be considered as ‘storytelling' in the category What If? and thus as a method finds a solid tradition in 10.000 years of making art and design (in this way our section is different form the other sections which do have a grounding from Art History).
The section on the new curriculum describes method, means and accomplishments of the project ‘Superfacial#1; Kruisplein Comfort'. In this project, with the aid of an architectural historian and a creative writer, research combined with fictionalization proved to be an excellent and heady mixture to help create concepts and visuals and above all what could become a new approach of Urban Visual Culture.
We would like to thank Cassandra Wilkins & Meghan Ferrill with the project ‘Kruisplein Comfort' and last but not least the fine students that collaborated in the project.

Gerard Hadders | Edith Gruson

Kolk Essay

Gerard Hadders — 2014-11-08T16:53:12Z

To view essay on Yumpu click:
https://www.yumpu.com/xx/document/view/29332235/kolk-essay-what-do-i-see-what-do-you-look-at

“...Urban space is, in contrast with television or the internet
where navigation takes place through ‘exclusion',
the space where we encounter the maximum of ‘static'
and through which we move by ‘inclusion'; Inclusion
meaning the appropriation of the visual culture of an urban
space we do not necessarily understand, probably
don't even want to understand. Nevertheless this appropriation
is needed dearly to be able to navigate through
urban space...”

We all have the following experience: you are waiting
for a traffic light to turn green and suddenly you spot
a building that you have never seen although you have
passed this point at least a hundred times this year
alone.
And worse... the building was obviously already standing
there before you were even born.
This difference between seeing and looking has been
described many times in science and is a thankful topic
in literature and art but is generally neglected by the design
community since design is very rarely concerned
with looking at the ‘whole' of a given environment as
this environment is technically split up between planners,
engineers, architects, industrial designers, media
placement specialists, graffiti painters, greenery landscapers,
house painters, graphic designers and so forth
and so forth with zoning committees as a kind of general
overseers.
This difference between looking and seeing becomes
spectacular if you come to think of the myriad of
different categories you can put potential users of
urban space in:
running from goth teenagers all the way to immigrant
pensioners.
They all have a different speed and need and speech...

Ornament, Rhetoric, Memory

Gerard Hadders — 2014-11-08T16:32:35Z

To see paper on Yumpu click:
https://www.yumpu.com/en/document/view/29331110/ornament-rhetoric-memory

De Ideale Ontwerper, over William Hogarth en Tibor Kalman

Gerard Hadders — 2014-11-07T14:42:26Z

Om de lezing te bekijken op Yumpu klik:
https://www.yumpu.com/nl/document/view/29191688/de-ideale-ontwerper-over-william-hogarth-en-tibor-kalman

Darkness & Light

Gerard Hadders — 2014-11-07T14:29:33Z

To view lecture on Yumpu click:
https://www.yumpu.com/en/document/view/29190734/darkness-light