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CONCEPT, DESIGN, REALISATIE | office@proartsdesign.nl | +31(0)10 426 29 66 | Tuinlaan 64e, 3111 AW, Schiedam, Nederland
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Gerard Hadders en Gerard Berlijn
Olie is onschuldig (Oil is innocent), Kerstnummer Grafisch Nederland 1990
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ARCHIEF VISUEEL ESSAY'S
VISUAL ESSAYS ARCHIVE |
BEELDARCHIEF
VISUAL ARCHIVE |
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To view publication on Yumpu: click link below This special edition of this weekly printer’s magazine is dedicated to oil. Created 25 years ago it has lost little of it’s urgency. The contents is build up as a visual essay with textual counterpoints. Developed, edited and designed by Gerard Hadders, in collaboration with Gerard Berlijn and Hard Werken Design. Eye Magazine no. 5 vol. 2, 1991: Every Christmas the royal Dutch printers association, the KVGO, publishes a special, book-sized issue of its biweekly newsletter made by a selected group of its members. The theme of last year’s book, designed by Gerard Hadders, was specified by the KVGO, but the treatment is entirely his own, its ambivalence reflected in the title: Oil is innocent, oil is a blessing, oil is a plague. Hadders begins by positing the alternatives – wind, heat exchange, water, coal – before moving on to mount a lucid appraisal of the uses and abuses to which the fuel is put. Each image is given a single page, sometimes a spread, with periodic fold-outs, allowing the possibly unresolvable complexities of the issue to emerge through a series of provocative juxtapositions: leisure technology against medical lifesaver; macro astronaut opposite micro pill. The highly abbreviated text, set in Joanna and Formata, follows the visual argument rather than determining its course. |
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Gerard Hadders | +31(0)623 67 10 93 | Tuinlaan 64e | 3111 AW Schiedam | gerard.hadders@proartsdesign.nl |
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