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Aaron Betsky with Adam Eeuwens
Excerpt on Gerard Hadders, from: False Flat Why Dutch Design Is so Good

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https://www.yumpu.com/xx/document/view/27075492/excerpt-on-gerard-hadders-from-false-flat-why-dutch-design-is-so-good-aaron-betsky-with-adam-eeuwens

False Flat documents the vitality of the current design scene in The Netherlands, one of today’s most important centers of innovation and
experimentation in architecture, urban planning, industrial design, and graphic design. Contemporary Dutch designers artfully recast
and reinterpret known forms and modernist archetypes through technological know-how, creativity, and wit. The authors compare this
transformation to the “false at” of the subtly sloping Dutch landscape- the product of centuries of reclaiming territory from the waters
of the North Sea and the Rhine. Written by Aaron Betsky with Adam Eeuwens, and designed by acclaimed Dutch graphic artist Irma
Boom, False Flat brings to life the dynamism, diversity, and underlying structures of a unique and prolic design culture.




















































































































































Gerard Hadders | +31(0)623 67 10 93 | Tuinlaan 64e | 3111 AW Schiedam | gerard.hadders@proartsdesign.nl

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